Copywriting

Laura has produced copy across a number of different platforms projects and briefs. From social media copy, to media and press releases, eDMs, refreshed website copy and conceptual copy for creative campaign briefs — she has worked extensively in copywriting for a number of clients.

Media Releases

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Having completed a Bachelor in Communications (Public Relations), I've been working with PR agencies for over 5 years.

From launching new fashion brands, to calling out Google and Meta Advertising Guidelines, to exclusive store openings — I've crafted media releases that cover all types of news — and appeal to relevant digital media.

Having a background in both PR and journalism, I know how to craft a release that will guarantee coverage.

Social Media Content

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Throughout my 2.5 year tenure at Val Morgan Digital, I managed copy across the @popsugarau Instagram, as well as the coverage of all major red carpet events.

My work in both copy and visuals across static posts, reels and stories saw their following grow by thousands and bring the brand a more cohesive aesthetic.

Additionally, I've assisted a range of clients across various agencies to curate and execute their social strategies and content diaries.

Conceptual Campaign Copy

Working with ad agency Noisy Beast, I've created concepts and ideas for brief responses for clients such as Garnier, Maybelline, Rexona and Swisse Beauty.

Print Copy

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Working with PR agency Papermill, I helped curate copy for the second edition of Inner North West Press — a broadsheet newspaper detailing suburban news of Melbourne's inner north-west.